SeBo

SeBo provides functional, innovative and especially stylish interiors for equestrian sports. Recently, they created a new device that can be used to dry horse rugs in a very easy manner. To demonstrate the features of the device, and announce the existence of the device, a video was created. My research showed that the buyers/users of these devices were often the equestrians themselves. In other words, individuals that take care of their horse like they it’s their child. Therefore, to make the product appealing for them, it was of great importance that the device would suit the love and caring feel of the equestrian for the horse and the mood of the video to match that.